Influence

Leadership isn't about authority – it's about influence.

In Influence, Dr Judi Newman reveals how understanding the brain through a neuroscience lens can transform your ability to inspire, unite and deliver results. Drawing from her PhD research shadowing high-performing school principals, Newman demonstrates that without neuroplastic changes in the brain over time, there is limited learning and behaviour change. This groundbreaking book explores twelve essential leadership attributes and practical influence strategies you can implement immediately.

Whether you're a seasoned executive, emerging leader or someone seeking to amplify their impact, Influence offers a unique blend of scientific insights and real-world application. Newman's research shows that the most effective leaders understand how to appeal to our inner motivations through biological processes in the brain. With compelling stories, evidence-based research and actionable tools, this book will help you master the art of influence and become the kind of leader who inspires others to bring out their best performance.